A brand isn’t just about company names and logos.  Your brand is how people perceive you however they interact with you.  First impressions matter—your brand is your reputation.  Building a brand is a process, but learning what makes a difference can set you apart from the competition.

Think about this.  Every move you make, from a social media post, to a submitted resume or application, a phone call to an organization, or your interview (formal or informational), can result in a first impression.  What impression do you want to leave about yourself? 

The impression you make may lead to a potential employer making a call to someone they know saying “listen, I just met someone that you may be interested in meeting for the position you are trying to fill”.

If an employer googles your name (and they do), what will they see?  Does your brand match the impression you want to leave from the resume you are submitting?  The brand you develop for yourself can open doors to opportunities.

Your brand is one of your most valuable assets.  It speaks to your identity, how you communicate, and what people say about you when you’re not in the room.

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